Deputy Area Manager - IMF & New Growth Initiatives

Job Description

Job Code: 

Position

Deputy Area Manager

Reporting To

Regional Manager

Department

IMF

Function

IMF & New Growth Initiatives

CTC

Band

5B

About IMF Channel:

IRDA Regulation on IMF was released on Jan 2015, where companies which are LLP / Pvt limited / cooperative societies were allowed to distribute financial products. IMFs are allowed to deals in Insurance of 6 companies (2LI , 2GI , 2 HI), mutual funds, banking products, post etc. Max life spotted this opportunity to attract established financial distributors from the market to engage and distribute max life products – “PEARL ACQUISITION”. A dedicated team of 50 CDMs were recruited in two phases and trained to hire & farm these relationships. Currently we have 95 licensed IMFs on board and expected to touch 150 which are work in progress. The pool of IMF s primarily comprises of top Agents in Insurance, Wealth Managers, Loan DSA, CA, Ex - employees from financial services with an existing customer base customer base. Present IMF carries avg. 2500 customers and big turnover book. As a later part of Pearl acquisition strategy, Insurance Managers is a career option provided to establish financial distributors who are not able to meet the requirements of forming an IMF. This has also proven to be an exciting opportunity. Insurance Manager is part time employee model which provides a platform to the pearl to associate with MLI and improve their earnings , flexible working hours and better choices to their customers. IM will be different from an ADM/APC as he will not be recruiting and mentoring Agents and will only source business by penetrating into his existing client base. Avg book size with them is also 750 customers.

Job Summary:

• Acquire annually 6 to 7 part time employees (Insurance Manager – IM) and also manage a preallocated team of IM which will be mapped to them from the existing pool of IM’s.

Key Responsibilities/ Key Deliverables:

• Understand the IM acquisition and also IMF regulation, value proposition & registration process.

• Acquisition of 6 - 7 IM’s in a year independently.

• Independently managing a pool of Insurance Managers mapped to them from existing pool in the beginning only.

• Post successful completion of 1 year, the next level is CDM wherein the focus will be on IMF journey.

• Manage performance of IM’s
  • • Develop understanding of products & coach IM staff on product USP’s
    • Implement  performance management and rewards system in IM’s.
    • Provide marketing, training and operational support to IM’s
    • Manage attrition of IM’s through revival or replacement

• Drive quality of business sourced from IM’s
  • • Ensure right product mix and control key quality measures such as leakage and persistency.

Measures of Success:

• Minimum 6 - 8 IM Acquisition in a year
• Achieving sales target through team of IM’s
• IM Activity & Retention
• Quality of Business
• Create pipeline for IMF’s

Job Specifications:

• Educational Background:  Minimum  a graduate
• Work Experience:  At least 1-3 years of experience in recruiting business partners / Agents and achieving sales target through them.
• Good communication skill.

Job Description

Job Code: 

Position

Deputy Area Manager

Reporting To

Regional Manager

Department

IMF

Function

IMF & New Growth Initiatives

CTC

Band

5B

About IMF Channel:

IRDA Regulation on IMF was released on Jan 2015, where companies which are LLP / Pvt limited / cooperative societies were allowed to distribute financial products. IMFs are allowed to deals in Insurance of 6 companies (2LI , 2GI , 2 HI), mutual funds, banking products, post etc. Max life spotted this opportunity to attract established financial distributors from the market to engage and distribute max life products – “PEARL ACQUISITION”. A dedicated team of 50 CDMs were recruited in two phases and trained to hire & farm these relationships. Currently we have 95 licensed IMFs on board and expected to touch 150 which are work in progress. The pool of IMF s primarily comprises of top Agents in Insurance, Wealth Managers, Loan DSA, CA, Ex - employees from financial services with an existing customer base customer base. Present IMF carries avg. 2500 customers and big turnover book. As a later part of Pearl acquisition strategy, Insurance Managers is a career option provided to establish financial distributors who are not able to meet the requirements of forming an IMF. This has also proven to be an exciting opportunity. Insurance Manager is part time employee model which provides a platform to the pearl to associate with MLI and improve their earnings , flexible working hours and better choices to their customers. IM will be different from an ADM/APC as he will not be recruiting and mentoring Agents and will only source business by penetrating into his existing client base. Avg book size with them is also 750 customers.

Job Summary:

• Acquire annually 6 to 7 part time employees (Insurance Manager – IM) and also manage a preallocated team of IM which will be mapped to them from the existing pool of IM’s.

Key Responsibilities/ Key Deliverables:

• Understand the IM acquisition and also IMF regulation, value proposition & registration process.

• Acquisition of 6 - 7 IM’s in a year independently.

• Independently managing a pool of Insurance Managers mapped to them from existing pool in the beginning only.

• Post successful completion of 1 year, the next level is CDM wherein the focus will be on IMF journey.

• Manage performance of IM’s
  • • Develop understanding of products & coach IM staff on product USP’s
    • Implement  performance management and rewards system in IM’s.
    • Provide marketing, training and operational support to IM’s
    • Manage attrition of IM’s through revival or replacement

• Drive quality of business sourced from IM’s
  • • Ensure right product mix and control key quality measures such as leakage and persistency.

Measures of Success:

• Minimum 6 - 8 IM Acquisition in a year
• Achieving sales target through team of IM’s
• IM Activity & Retention
• Quality of Business
• Create pipeline for IMF’s

Job Specifications:

• Educational Background:  Minimum  a graduate
• Work Experience:  At least 1-3 years of experience in recruiting business partners / Agents and achieving sales target through them.
• Good communication skill.