Regional Manager

Job Description Job Title
Regional Manager Location
Regional Office Department
Agency Function
Agency Partner Channel Reporting to
Zone Vice President - APC Band
3A
Channel Summary
The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experience especially in markets where customers prefer human interaction. It also supports customer in
a) Resolving policy service needs
b) Renewal collection to resolve policy holder’s service needs Cross sale opportunity
Job Summary:
 Manage the Offices as a revenue center head
o Manage the Office sales targets
o Ensure recruitment and development of all associates in the region
o Manage customer service, training, zone regional business verticals and operations.
Key Responsibilities/ Key Deliverables:
 Meet targets for the Locations /Offices
o Achieve revenue targets
o Manage the office costs within budget
o Monitor the productivity of the offices as per the GPA– Case rate, paid cases per agent, YTD appointments, BDM appointments, proactive agent retention rate, FYC, AFYP, annual mode business and persistency
 Track competition on products, infrastructure and initiatives
 Handhold, develop and supervise OHs to meet the business plan and follow growth leadership practices
 Develop and execute plans for growth of the agency
o Complete BDM module for the region as per plan
o Develop and mentor the OH to excel on his KRA with long term vision for BDM and Agent& Agency Leader Retention.
o Ensure retention BDM’s & Agency Leaders
 Formulate and implement development plans
 Meet training needs
 Communicate with them on a regular basis.
o Implement reward and recognition programs for the Agent Advisors, Agency Leaders & BDM’s
o Ensure Capacity Utilization on Manpower
 Ensure that service delivery to customers is as per standards
o Ensure the delivery of pre-licensing and post licensing training for Agent Advisors
o Ensure that all agent advisors follow standards and are trained on it.
 Brand building and thought leadership aimed at achieving vision of the company
 Implement Growth Leadership practices in the region
Measures of Success:
 Recruitment of Top Advisors/Financial
Distributors from competition
 Achievement of planned sales volume in the assigned territory
 Top Advisor Productivity & Retention
 Manager Retention
 Audit observations
 Quality of Business
Key Relationships (Internal / External):
 Operations/HR/Product
 Management/Business Planning
 Facilities, Audit & Compliance
Desired qualification and experience
Job Specifications:
 MBA / Post graduate with 12+ years of experience, minimum 9 years’ experience in Life Insurance sector
 Should have similar market exposure and experience in process driven, quality sales organizations
 Prior experience of leading zone / region in sales organization and proven sales track record
 Knowledge of dealing with partners, financial distributors, top advisor cohort favorable
 Familiarity with skills in recruitment, supervision & development of teams, strong networking prowess
 Ability to execute business strategies for achieving business targets and New initiatives
KEY COMPETENCIES/SKILLS REQUIRED
 Ability to drive organizational change
 Result Orientation
 Effective Management and Governance of Process
 Strong communication skills
 Working with & through others; leading People
 Problem Solving & Decision Making
 Innovation
 Strategic Planning & Execution
About Axis Max Life Insurance Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com. #ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description Job Title
Regional Manager Location
Regional Office Department
Agency Function
Agency Partner Channel Reporting to
Zone Vice President - APC Band
3A
Channel Summary
The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experience especially in markets where customers prefer human interaction. It also supports customer in
a) Resolving policy service needs
b) Renewal collection to resolve policy holder’s service needs Cross sale opportunity
Job Summary:
 Manage the Offices as a revenue center head
o Manage the Office sales targets
o Ensure recruitment and development of all associates in the region
o Manage customer service, training, zone regional business verticals and operations.
Key Responsibilities/ Key Deliverables:
 Meet targets for the Locations /Offices
o Achieve revenue targets
o Manage the office costs within budget
o Monitor the productivity of the offices as per the GPA– Case rate, paid cases per agent, YTD appointments, BDM appointments, proactive agent retention rate, FYC, AFYP, annual mode business and persistency
 Track competition on products, infrastructure and initiatives
 Handhold, develop and supervise OHs to meet the business plan and follow growth leadership practices
 Develop and execute plans for growth of the agency
o Complete BDM module for the region as per plan
o Develop and mentor the OH to excel on his KRA with long term vision for BDM and Agent& Agency Leader Retention.
o Ensure retention BDM’s & Agency Leaders
 Formulate and implement development plans
 Meet training needs
 Communicate with them on a regular basis.
o Implement reward and recognition programs for the Agent Advisors, Agency Leaders & BDM’s
o Ensure Capacity Utilization on Manpower
 Ensure that service delivery to customers is as per standards
o Ensure the delivery of pre-licensing and post licensing training for Agent Advisors
o Ensure that all agent advisors follow standards and are trained on it.
 Brand building and thought leadership aimed at achieving vision of the company
 Implement Growth Leadership practices in the region
Measures of Success:
 Recruitment of Top Advisors/Financial
Distributors from competition
 Achievement of planned sales volume in the assigned territory
 Top Advisor Productivity & Retention
 Manager Retention
 Audit observations
 Quality of Business
Key Relationships (Internal / External):
 Operations/HR/Product
 Management/Business Planning
 Facilities, Audit & Compliance
Desired qualification and experience
Job Specifications:
 MBA / Post graduate with 12+ years of experience, minimum 9 years’ experience in Life Insurance sector
 Should have similar market exposure and experience in process driven, quality sales organizations
 Prior experience of leading zone / region in sales organization and proven sales track record
 Knowledge of dealing with partners, financial distributors, top advisor cohort favorable
 Familiarity with skills in recruitment, supervision & development of teams, strong networking prowess
 Ability to execute business strategies for achieving business targets and New initiatives
KEY COMPETENCIES/SKILLS REQUIRED
 Ability to drive organizational change
 Result Orientation
 Effective Management and Governance of Process
 Strong communication skills
 Working with & through others; leading People
 Problem Solving & Decision Making
 Innovation
 Strategic Planning & Execution
About Axis Max Life Insurance Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com. #ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply