Area Head - Defence

Date: May 29, 2025

Location: Chandigarh, CH, IN

Company: maxlifeins

Job Description

Job Title

Area Head - Defence.

Location

 

Department

Direct Sales Force

Function

Defence.

Reporting to

Area Head - Defence

Band

4B

 

Function Summary

Introduction: “Rakshak” is a unique initiative by Max Life Insurance, designed to serve the Armed Forces personnel, who deserves salutation for their dedication to protect the sovereignty of our nation. We have successfully to provide customized and preferable insurance schemes to Defence forces personnel that protects theirs’ and their family’s financial future not only whilst part of unfortunate event of War, War like situations, National Calamities but even in peace times. Our commitment is towards Ex-servicemen/ Veterans and their NOKs including Veer-naris through our financial protection and employment umbrella that provides term savings and retirement needs.

Job Summary

Manage the Offices as a revenue center head

  • Manage the Office sales targets
  • Ensure recruitment and development of all associates in the region
  • Manage customer service, training, zone regional business verticals and operations

Key Responsibilities

  • Meet targets for the Locations /Offices
  • Achieve revenue targets and Manage the office costs within budget
  • Monitor the productivity of the offices as per the GPA– Case rate, paid cases per agent, YTD appointments, RM appointments, proactive agent retention rate, FYC, AFYP and persistency 
  • Track competition on products, infrastructure and initiatives
  • Handhold, develop and supervise OHs to meet the business plan and follow growth leadership practices  
  • Develop and execute plans for growth of the DSF
     AP/Partner - Defence , 60 Rakshak Manager’s, 180 + Officer Rakshak’s, Agents ) spread across the region
  • Recruit Rakshak Managers for the region as per plan
  • Develop and mentor the OH to excel on his KRA with long term vision for Rakshak Manager, Officer Rakshak and Agent Retention.
  • Ensure retention of RM’s, OR’s & Agents
      • Formulate and implement development plans
      • Meet training needs
      • Communicate with them on a regular basis.
  • Implement reward and recognition programs for the Agent Advisors, OR’s & RM’s
  • Facilitate creation of effective distribution of Officer Rakshak and A&A as per yearly goal sheet.
  • Ensure Capacity Utilization on Manpower
  • Ensure that service delivery to customers is as per standards
    • Ensure the delivery of pre-licensing and post licensing training for Agent Advisors
  • Brand building through leadership aimed at achieving vision of the company
  • Implement Growth Leadership practices in the region

 

Key skills required

  • Skills in recruitment, supervision & development of teams
  • Demonstrated ability in leading people
  • Achievement Orientation
  • Strategic thinking
  • Learning and Analytical ability
  • Coaching and Mentoring
  • Multitasking skills
  • High Energy Levels

 

 

Key Relationships Management (Internal /External)

External: Army Personnel’s, Customers

Internal: Rakshak Officers, Channel Head, Cross-functional teams

 

Preference of Industry background

  • Insurance/financial sales experience + Defence experience
  • Sales Background, any industry + Defence experience
  • Insurance Sales+ history of adaptability to new business avenues

 

         

Desired qualification and experience

  • Graduate / Post Graduate in any discipline (preferably MBA)
  • 10 years of experience in sales and management of large teams, preferably from Defence background
  • Knowledge of Insurance sales and related processes

 

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

 

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

 

 

 

Job Description

Job Title

Area Head - Defence.

Location

 

Department

Direct Sales Force

Function

Defence.

Reporting to

Area Head - Defence

Band

4B

 

Function Summary

Introduction: “Rakshak” is a unique initiative by Max Life Insurance, designed to serve the Armed Forces personnel, who deserves salutation for their dedication to protect the sovereignty of our nation. We have successfully to provide customized and preferable insurance schemes to Defence forces personnel that protects theirs’ and their family’s financial future not only whilst part of unfortunate event of War, War like situations, National Calamities but even in peace times. Our commitment is towards Ex-servicemen/ Veterans and their NOKs including Veer-naris through our financial protection and employment umbrella that provides term savings and retirement needs.

Job Summary

Manage the Offices as a revenue center head

  • Manage the Office sales targets
  • Ensure recruitment and development of all associates in the region
  • Manage customer service, training, zone regional business verticals and operations

Key Responsibilities

  • Meet targets for the Locations /Offices
  • Achieve revenue targets and Manage the office costs within budget
  • Monitor the productivity of the offices as per the GPA– Case rate, paid cases per agent, YTD appointments, RM appointments, proactive agent retention rate, FYC, AFYP and persistency 
  • Track competition on products, infrastructure and initiatives
  • Handhold, develop and supervise OHs to meet the business plan and follow growth leadership practices  
  • Develop and execute plans for growth of the DSF
     AP/Partner - Defence , 60 Rakshak Manager’s, 180 + Officer Rakshak’s, Agents ) spread across the region
  • Recruit Rakshak Managers for the region as per plan
  • Develop and mentor the OH to excel on his KRA with long term vision for Rakshak Manager, Officer Rakshak and Agent Retention.
  • Ensure retention of RM’s, OR’s & Agents
      • Formulate and implement development plans
      • Meet training needs
      • Communicate with them on a regular basis.
  • Implement reward and recognition programs for the Agent Advisors, OR’s & RM’s
  • Facilitate creation of effective distribution of Officer Rakshak and A&A as per yearly goal sheet.
  • Ensure Capacity Utilization on Manpower
  • Ensure that service delivery to customers is as per standards
    • Ensure the delivery of pre-licensing and post licensing training for Agent Advisors
  • Brand building through leadership aimed at achieving vision of the company
  • Implement Growth Leadership practices in the region

 

Key skills required

  • Skills in recruitment, supervision & development of teams
  • Demonstrated ability in leading people
  • Achievement Orientation
  • Strategic thinking
  • Learning and Analytical ability
  • Coaching and Mentoring
  • Multitasking skills
  • High Energy Levels

 

 

Key Relationships Management (Internal /External)

External: Army Personnel’s, Customers

Internal: Rakshak Officers, Channel Head, Cross-functional teams

 

Preference of Industry background

  • Insurance/financial sales experience + Defence experience
  • Sales Background, any industry + Defence experience
  • Insurance Sales+ history of adaptability to new business avenues

 

         

Desired qualification and experience

  • Graduate / Post Graduate in any discipline (preferably MBA)
  • 10 years of experience in sales and management of large teams, preferably from Defence background
  • Knowledge of Insurance sales and related processes

 

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

 

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply