Execute annual business plan and field strategy via the Axis Center for Excellence (ACE) and its end-to-end program management
Drive thought leadership, excellence and business transformation in Open Architecture with Axis Bank
Manage the Axis Bank relationship by driving strategic projects / initiatives
Develop and enhance distribution models (existing and new)
Govern and drive field behavior
Foster cross-functional collaboration with internal teams and key stakeholders
Promote technology adoption, implement processes and customized solutions
Study best practices internally and in competition; identify, develop, and implement sales initiatives
Job Summary
Manage the Axis Bank relationship by identifying growth / development opportunities of existing and new channels, modulations of distribution models, process structuring or product reorientation
Develop and execute strategy and implement sales initiatives, analyze market trends, and optimize sales strategies to drive growth and achieve sales targets.
Drive business transformation initiatives to enable winning in Open Architecture and enhance Axis Max Life thought leadership with Axis Bank
Enable functional excellence and accountability across functional stakeholders to bring convergence leading to integrated thinking, process re-design
Build excellence in field launches, dissemination and technology adoption
Undertake key projects on channel innovation & delivery strategies
Support the relationship in building business intelligence through analytics and environment scan on an ongoing basis
Key Responsibilities
Axis Center of Excellence (ACE) Program Management: Lead a central program management team of 3-4 to enable the following:
Seamless execution of the Sales Management Process
Driving various key strategic initiatives which are focused toward enhancing the quality of our sales team’s communication with our partner & customers, and improving behavior
Help with leveraging the digital tools, capability sessions and process improvements by our teams to ensure we are the first choice to our partner and customer.
Collaborate with Products, Training and Marketing to provide customized product solutions across all key verticals and customer segments
Liaise with Compliance, Legal, DSDO, Finance, BPMA for timely execution and problem solving of channel initiatives
Presentation to different stakeholders on initiatives
Channel Development / Enablement
Market study of various distribution models in bancassurance including Alternate Channel space
Structuring development models and processes for new channels like transaction banking, SME, phone-based channels, credit cards and digital channels.
Evaluate possibilities of modulations of distribution models, process restructuring, product reorientation through regular & structured interaction with the field (internal as well as bancassurance partner)
Prepare field presentations for review and governance
Manage KRA for Channel and Business Partner
Liaise with cross functions for timely resolution of queries and issues
Sales Initiatives Grid & Market Intel:
Develop and implement sales initiatives to drive business growth, sales excellence, process improvement, stronger execution, etc in the channel
Analyse internal best practices across channels, market trends and competitor strategies to identify opportunities for improvement
Create and maintain a sales initiative grid to track and manage activities and performance
Collaborate with the sales team to ensure alignment with overall business objectives
Monitor and report on the effectiveness of sales initiatives, providing insights and recommendations for improvement
Conduct training sessions for the sales team on new initiatives and strategies
Work closely with marketing and product development teams to ensure cohesive strategies
Gather and analyse market intelligence to inform sales strategies and identify emerging trends
Provide actionable insights based on market data to support decision-making processes
Key Competencies / skill required
Strategic thinking and analytical skills
Ability to understand the big picture
Sound knowledge of Bancassurance or Banking operations model
Very strong communication skills: ability to express ideas clearly and persuasively
Planning and Organization: Effectiveness in planning and organizing activities of himself/herself and team members
Intra Organization skills: Ability to work together with all stakeholders involved, flexibility in taking feedback and modifying approach
Strong understanding of the life insurance market and its products
Desired qualification and experience
Postgraduate from Tier 1 B Schools with 8-10 years of experience in BFSI / Business Consulting (mandatory)
The incumbent should be currently working in strategy development in BFSI (preferred)
Experience of translating strategy into delivery through plans, programs, people and culture
Highly analytical and comfortable working with complex data sets
Detailed understanding of financial forecast & modelling built around multiple assumptions / variables
Play a ‘challenger’ role and maintain independence while supporting channel strategies at the same time
Ability to communicate effectively, connect and inspire colleagues at all levels of the organization
Sharp prioritization and delegation while working with multiple priorities while managing ambiguity and change
