Manager - Content Marketing

Manager-Digital Marketing

KEY RESPONSIBILITIES

1. Content Marketing - Website  & SEO Content
Drive ownership of website content creation with the objective to deliver superior user experience
Partner the SEO team to drive organic growth in terms of traffic & leads through blogs and product pages
Reviewing and managing content across the website in collaboration with cross-functional teams and partners
Work closely with content partners, SEO, UX/UI, marketing, compliance and digital product management teams to successfully deliver optimized content for the website
Oversee website content governance and ensure adherence to brand, products, regulatory and UX/UI guidelines
Manage processes for periodic governance and self-audits of the website with the help of cross-functional stakeholders
Periodic reporting to relevant stakeholders and top management on the governance of the website
Ensure implementation of SEO friendly content for webpages.

2. Strategic Initiatives
Drive organic growth levers other than the website
Responsible for driving website audit & governance agenda Working in collaboration with multiple stakeholders
Creating visibility for stakeholders such as top management and business teams on progress in terms of governance and organic growth respectively

3. Managing Digital Partners
manage multiple digital agency(s) & partners to deliver a seamless, unified deployment in line with business objective
Empower agencies with comprehensive, insightful briefs
continuously push the boundaries on partner engagement & opportunity assessment with the larger digital ecosystem to drive greater business value for the organization