Product Channel Management is a strategic function with a Bird’s eye view of all Growth and Profitability metrics. The position will be primarily cater to DSF channel in Enabling Product Mix, manage the bottom line metrics of life insurance products and ownership of ideation to launch of strategic Products aligned to respective Channel Head. This is in addition to providing Product support for Group Business.
The role requires an enterprising attitude, ability to influence and impact without direct authority and ability to hack growth along with distribution channel heads. The incumbent will be anchored with respective channel heads of Max Life and will be empowered resource to manage all Product Mix and Strategic Product conversations with assigned channel. The incumbent will lead all Product and Category conversations and closely work with channel enablement team to ensure end to end closures b/w Products, Distribution and FP&A.
KEY RESPONSIBILITIES
Enabling Profitable Growth for the Distribution Channel (30%)
Product mix ownership for each channel with sharp focus on profitable product variants
Detailed understanding of various verticals within each channel, their drivers of business and guide team to create propositions for driving the product mix aligned to channel plan
Strategic Interventions every Quarter on Product mix sensitization "WHY" and seed critical Product stories, including product experience discussions.
Continuous analysis on Structural Profit variance for the channel and recommend strategies/tactics to course correct
Present the propositions/storyboard in the quarterly/monthly webcasts conducted by respective channel head aligned to Product Mix strategy
Market Intelligence and Competition benchmarking for key product launches
Go To Market and Capability Enhancement of Ecosystem (30%)
Curate Go to Market strategies (along with Marketing and Channel leader) for new products being launched in the channel (One Key launch per Quarter)
Point of Contact for the Distribution Channel for all key New Product Closures and Business Case creation/sign off
End 2 End thinking to create and execute programs to enhance product capabilities for each channel. Leverage technology to create tools to resolve basic/repetitive product queries
Identify and create product experts at regional/zonal level to resolve queries
End 2 End accountability of implementation of Minor Modification for channel specific requirements
Ears 2 Ground & Channel Capability Building (20%)
Create and implement a structural program to understand field requirement/feedback on existing and upcoming propositions.
Leverage channel enablement team to identify the panel and regular participation
People management& capability building (20%)
Coach and mentor team members for capability building across Strategic thinking, New Product Ideation, Product Channel engagement
Measure of Success
Value of New Business for allocated channels
Product Mix for allocated channels
Protection & Annuity Penetration within the channel sales
Head of Distribution/Channel Head feedback
Timely and Impactful Product Launch (end 2 end thinking)
