Product Manager

Axis Max Life Insurance is seeking a strategic and dynamic Product Manager to join our growing E-commerce Product Team. This role will be responsible for driving the development and management of innovative digital products and ensuring successful product releases on our e-commerce platforms. As a Product Manager, you will play a key role in shaping the digital experience, optimizing product features, and leading product releases while working cross-functionally with technology, design, marketing, and operations teams.

Key Responsibilities:

• Product Development & Strategy:
• Lead the development and enhancement of Axis Max Life Insurance’s digital products across e-commerce platforms, including websites and mobile apps.
• Define and execute the product roadmap in alignment with business goals, customer needs, and market trends.
• Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value.
• Release Management:
• Own the end-to-end release management process, ensuring smooth and timely product releases, including managing release schedules, coordination with engineering and QA teams, and ensuring product readiness for launch.
• Oversee the successful rollout of new features and product updates, managing risks and ensuring minimal disruption to the user experience.
• Develop and manage detailed release plans, track progress, and communicate release status to all relevant teams.
• Ensure that all product releases are well-documented, tested, and meet regulatory and quality standards before going live.
• Customer-Centric Focus:
• Lead customer research, usability testing, and feedback collection to continuously improve the user experience and refine the product offering.
• Use data-driven insights, A/B testing, and customer feedback to identify opportunities for optimization and new feature development.
• Cross-functional Collaboration:
• Work closely with development, design, marketing, sales, and operations teams to deliver seamless product launches and updates.
• Collaborate with the UX/UI design team to ensure the product interface is intuitive and provides an outstanding customer experience.
• Ensure alignment of product goals across teams, and communicate effectively to stakeholders regarding product progress, challenges, and updates.
• Performance Analysis & Optimization:
• Monitor and analyze key product metrics such as user engagement, conversion rates, and customer satisfaction, using analytics tools to optimize performance.
• Provide actionable insights to improve the product, identify growth opportunities, and enhance the overall customer journey.
• Agile Project Management:
• Lead and participate in Agile ceremonies (sprints, stand-ups, retrospectives) to drive product development and ensure timely delivery of features.
• Maintain and prioritize the product backlog, ensuring that the most impactful features and enhancements are delivered on time.