Senior Manager - Analytics

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Date: Jul 12, 2025

Location: Gurugram, HR, IN

Company: maxlifeins

Job Description
Job Title	Senior Manager – Sales Promotion	Location		Gurugram, Haryana
Department	Agency	Function		Sales Promotion
Reporting to	Vice President – Sales Promotion	Band		4A
Channel Summary The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experience, especially in markets where customers prefer human interaction. It also supports customer in Resolving policy service need Renewal collection to resolve policy holder’s service needs, Cross sale opportunity
Job Summary: The Senior Manager – Sales Promotion is responsible for the end-to-end fulfilment of sales promotion campaigns, including timely communication rollout and execution. The role also encompasses complete ownership of the Life Advisor Program across the agency, driving sustained engagement through structured incentives, recognition initiatives, and effective management of advisor promotions and demotions. The incumbent will manage vendor coordination, budget adherence, and logistical operations to ensure smooth and timely delivery of contest rewards and program entitlements. Strong project management abilities, cross-functional collaboration, and a sharp focus on advisor experience and satisfaction are essential for success in this role.
Key Responsibilities/ Key Deliverables: Drive end-to-end execution and fulfilment of sales promotion campaigns, communication rollout, and performance tracking. Manage the Life Advisor Program at an agency level, ensuring continuous engagement through rewards, recognition, and structured growth paths. Handle the promotion and demotion process of Life Advisors in accordance with defined program guidelines. Monitor and control promotional budgets, ensuring cost-effective utilization without compromising on quality or timelines. Manage vendor partnerships for sourcing, procurement, and timely distribution of contest rewards and promotional materials. Coordinate with internal stakeholders such as sales, finance, legal, and IT to ensure alignment and seamless execution of initiatives. Ensure adherence to compliance standards and internal audit requirements across all promotional activities. Innovate and propose new engagement initiatives to improve advisor motivation and retention. Lead periodic reviews and presentations with senior leadership on program performance and enhancement opportunities.			Measures of Success: 100% on-time delivery of contest rewards and program benefits as per defined timelines and SLAs. Zero errors in promotion/demotion processing and reward allocation. Execution of campaigns and fulfilments within allocated budgets, with measurable cost savings through effective vendor and resource management Full adherence to internal audit, compliance, and documentation standards with no critical observations. Key Relationships (Internal / External): HO Coordination Sales Team (HO/Zonal/Regional/Cluster Heads) Vendors & Fulfilment Partners Procurement/Finance/BPA Team

Desired qualification and experience

Job Specifications:

Graduation/Post Graduation
8–12 years of total experience, with at least 4–6 years in sales promotion, marketing programs, or channel engagement roles
Proven track record in handling program budgets, vendor coordination, and campaign execution
Prior experience in managing large-scale incentive programs, reward fulfilment, and advisor/channel engagement (preferably in BFSI or insurance sector)

KEY COMPETENCIES/SKILLS REQUIRED

Strong project management and organizational skills
Excellent communication and stakeholder management abilities
Analytical mindset with proficiency in data interpretation and reporting tools (e.g., Excel, Power BI, etc.)
Ability to handle high-pressure timelines and multitasking across multiple campaigns/programs
Creative thinking and problem-solving orientation

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description
Job Title	Senior Manager – Sales Promotion	Location		Gurugram, Haryana
Department	Agency	Function		Sales Promotion
Reporting to	Vice President – Sales Promotion	Band		4A
Channel Summary The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experience, especially in markets where customers prefer human interaction. It also supports customer in Resolving policy service need Renewal collection to resolve policy holder’s service needs, Cross sale opportunity
Job Summary: The Senior Manager – Sales Promotion is responsible for the end-to-end fulfilment of sales promotion campaigns, including timely communication rollout and execution. The role also encompasses complete ownership of the Life Advisor Program across the agency, driving sustained engagement through structured incentives, recognition initiatives, and effective management of advisor promotions and demotions. The incumbent will manage vendor coordination, budget adherence, and logistical operations to ensure smooth and timely delivery of contest rewards and program entitlements. Strong project management abilities, cross-functional collaboration, and a sharp focus on advisor experience and satisfaction are essential for success in this role.
Key Responsibilities/ Key Deliverables: Drive end-to-end execution and fulfilment of sales promotion campaigns, communication rollout, and performance tracking. Manage the Life Advisor Program at an agency level, ensuring continuous engagement through rewards, recognition, and structured growth paths. Handle the promotion and demotion process of Life Advisors in accordance with defined program guidelines. Monitor and control promotional budgets, ensuring cost-effective utilization without compromising on quality or timelines. Manage vendor partnerships for sourcing, procurement, and timely distribution of contest rewards and promotional materials. Coordinate with internal stakeholders such as sales, finance, legal, and IT to ensure alignment and seamless execution of initiatives. Ensure adherence to compliance standards and internal audit requirements across all promotional activities. Innovate and propose new engagement initiatives to improve advisor motivation and retention. Lead periodic reviews and presentations with senior leadership on program performance and enhancement opportunities.			Measures of Success: 100% on-time delivery of contest rewards and program benefits as per defined timelines and SLAs. Zero errors in promotion/demotion processing and reward allocation. Execution of campaigns and fulfilments within allocated budgets, with measurable cost savings through effective vendor and resource management Full adherence to internal audit, compliance, and documentation standards with no critical observations. Key Relationships (Internal / External): HO Coordination Sales Team (HO/Zonal/Regional/Cluster Heads) Vendors & Fulfilment Partners Procurement/Finance/BPA Team