Senior Manager - DSF Enablement

Date: Jun 2, 2025

Location: Gurugram, HR, IN

Company: maxlifeins

Job Description

Position

Senior Manager –  Market Conduct and Customer Obsession

Incumbent

New Position

Department

DSF Enablement

Function

Defence

Reporting to

AVP - Business Enablement

Band

4A

Location

Gurgaon HO

Team size

0

 

KEY RESPONSIBILITIES:-

 

PERSISTENCY MANAGEMENT

  • Lead and drive 13th and 25th month persistency agenda for the channel by engaging and working closely with Zonal/regional leadership for the channel to enhance collection rates.
  • Drive 0-60 days’ collection rates for better persistency management.
  • Proactively identify and deploy corrective/preventive measures to improve persistency across different cohorts not limited to seller segment, LOB, Ticket size.etc.
  • Act as bridge between field and HO by collaborating with the central persistency team and call centre teams to improve collections.

GRIEVANCE

  • Ensure closure (customer retention/final decision) by filed distribution within 48 hrs of the complaint received.
  • Co-ordinate with 'Customer Service team and sales team' to provide faster resolution on each of the customer grievance ensure retention
  • Build a comprehensive understanding of our strategic goals on customer outcomes, processes involved, metrics in the field.
  • Chart the strategic roadmap to reduce GIR with the channel.
  • Proactively identify gaps and recommend remediation’s and track for timely closure of agreed solutions.
  • Focus on customer retention and highlight sales units/Cluster/Zone contributing highest to mis-selling complaints.

 

 

 

 

 

 

 

 

 

 

OVERALL

  • Build strong governance rhythms with different stakeholders across hierarches to drive the desired outcomes
  • Bring the industry best practice to improve the persistency, Freelook cancellation and GIR etc.
  • Develop and deploy early warning indicators to identify potential drop collections, rise in FLC inflow.
  • Use data analytics to identify cohorts of troublesome geographies to propose corrective actions
  • Collaborate with training team to create required awareness and education on market conduct.
  • Lead and develop a team focused at consistent performance improvement and enable distribution team

 

 

 

MEASURES OF SUCCESS

  • Persistency – Plan achievement & Increasing persistency to industry best level
  • FLC retention & FLC IR plan achievement for the channel
  • Freelook Retention – increase in free-look retention ratios.
  • Improve GIR scores
  • Timely delivery of automation projects
  • Development of strong leadership within the team

 

KEY RELATIONSHIPS (INTERNAL /EXTERNAL)

  • Channel Head
  • HR Team
  • Vertical/Zone heads
  • Products & Marketing
  • Training Team

 

KEY COMPETENCIES/SKILLS REQUIRED

  • Sound knowledge of life insurance/banking operations model and specifically operations processes such as persistency, FLC etc.
  • Ability to express ideas clearly and persuasively
  • Effectiveness in planning and organizing activities
  • Intra organization skills: Ability to work together with all stakeholder involved, flexibility in taking feedback and modifying approach.
  • Result Orientation
  • Process Orientation
  • Coaching and Mentoring skills

 

 

 

 

 

Rolling Collection

  • Lead and drive Rolling collection month o month agenda for the channel by engaging and working closely with Zonal/regional leadership for the channel to enhance collection rates.
  • Drive 11 months MFYP collection rates for better persistency management.
  • Proactively identify and deploy corrective/preventive measures to improve rolling collection across different cohorts not limited to seller segment, LOB, Ticket size.etc.
  • Act as bridge between field and HO by collaborating with the central persistency team and call centre teams to improve collections.

 

Desired qualification / experience / skill sets

 

  • MBA / Post graduate with 8-10 years of experience in a similar role, with 2-3 years of experience in insurance industry
  • Strong decision making skills to support and enable business
  • Excellent interpersonal and communication skills, with the ability to build relationships with internal and external stakeholders

 

Job Description

Position

Senior Manager –  Market Conduct and Customer Obsession

Incumbent

New Position

Department

DSF Enablement

Function

Defence

Reporting to

AVP - Business Enablement

Band

4A

Location

Gurgaon HO

Team size

0

 

KEY RESPONSIBILITIES:-

 

PERSISTENCY MANAGEMENT

  • Lead and drive 13th and 25th month persistency agenda for the channel by engaging and working closely with Zonal/regional leadership for the channel to enhance collection rates.
  • Drive 0-60 days’ collection rates for better persistency management.
  • Proactively identify and deploy corrective/preventive measures to improve persistency across different cohorts not limited to seller segment, LOB, Ticket size.etc.
  • Act as bridge between field and HO by collaborating with the central persistency team and call centre teams to improve collections.

GRIEVANCE

  • Ensure closure (customer retention/final decision) by filed distribution within 48 hrs of the complaint received.
  • Co-ordinate with 'Customer Service team and sales team' to provide faster resolution on each of the customer grievance ensure retention
  • Build a comprehensive understanding of our strategic goals on customer outcomes, processes involved, metrics in the field.
  • Chart the strategic roadmap to reduce GIR with the channel.
  • Proactively identify gaps and recommend remediation’s and track for timely closure of agreed solutions.
  • Focus on customer retention and highlight sales units/Cluster/Zone contributing highest to mis-selling complaints.

 

 

 

 

 

 

 

 

 

 

OVERALL

  • Build strong governance rhythms with different stakeholders across hierarches to drive the desired outcomes
  • Bring the industry best practice to improve the persistency, Freelook cancellation and GIR etc.
  • Develop and deploy early warning indicators to identify potential drop collections, rise in FLC inflow.
  • Use data analytics to identify cohorts of troublesome geographies to propose corrective actions
  • Collaborate with training team to create required awareness and education on market conduct.
  • Lead and develop a team focused at consistent performance improvement and enable distribution team

 

 

 

MEASURES OF SUCCESS

  • Persistency – Plan achievement & Increasing persistency to industry best level
  • FLC retention & FLC IR plan achievement for the channel
  • Freelook Retention – increase in free-look retention ratios.
  • Improve GIR scores
  • Timely delivery of automation projects
  • Development of strong leadership within the team

 

KEY RELATIONSHIPS (INTERNAL /EXTERNAL)

  • Channel Head
  • HR Team
  • Vertical/Zone heads
  • Products & Marketing
  • Training Team

 

KEY COMPETENCIES/SKILLS REQUIRED

  • Sound knowledge of life insurance/banking operations model and specifically operations processes such as persistency, FLC etc.
  • Ability to express ideas clearly and persuasively
  • Effectiveness in planning and organizing activities
  • Intra organization skills: Ability to work together with all stakeholder involved, flexibility in taking feedback and modifying approach.
  • Result Orientation
  • Process Orientation
  • Coaching and Mentoring skills

 

 

 

 

 

Rolling Collection

  • Lead and drive Rolling collection month o month agenda for the channel by engaging and working closely with Zonal/regional leadership for the channel to enhance collection rates.
  • Drive 11 months MFYP collection rates for better persistency management.
  • Proactively identify and deploy corrective/preventive measures to improve rolling collection across different cohorts not limited to seller segment, LOB, Ticket size.etc.
  • Act as bridge between field and HO by collaborating with the central persistency team and call centre teams to improve collections.

 

Desired qualification / experience / skill sets

 

  • MBA / Post graduate with 8-10 years of experience in a similar role, with 2-3 years of experience in insurance industry
  • Strong decision making skills to support and enable business
  • Excellent interpersonal and communication skills, with the ability to build relationships with internal and external stakeholders