The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experienceespecially in markets where customers prefer human interaction. It also supports customer in
Resolving policy service need
Renewal collection to resolve policy holder’s service needs, Cross sale opportunity
Job Summary:
The job holder will be primarily responsible for designing, developing, monitoring and fulfilling Sales Promotion and Events for Agency channel by
Designing and executing innovative below the Line Sales Promotion Activities and Contests
Develop analytical capabilities with support functions for assessing contest efficacy within approved Cost and Time Budgets
Leading fulfillment and resolution for initiatives thereby impacting satisfaction scores positively
Work towards automation of sales promotion activities
Key Responsibilities/ Key Deliverables:
Lead and Drive Life Advisor Program. Ensure timely fulfilment
Execution and Fulfillment of all campaigns to drive sales
Execution and Fulfillment of Monthly/Quarterly/Annual R&R Plaques/Trophies/Certificates
Agent prospecting & recruitment material (digital & physical)
Communication of initiatives via WhatsApp/Emails/Call Centre/Business Support governance
Best Practices identification and sharing
Life Advisor Club:
Effective communication and visibility through smart MISs
Take effective measures to improve LA & Leader’s star count and productivity
Automation of Reports
Fulfilment of LA Benefits on time
Contests & R&R:
Designing contest constructs and activities with innovative ideas for new contests & R&R
Effective coordination with Vendors & different Departments (Procurement, Finance & BPMA) for end to end fulfilment & timely Payouts
Correct Narrations for R&R
Advisor & Customer NPS:
Lead NPS Detractor management process through Quality analysis and close looping with field. Lead and drive sales promotion NPS experience
Recruitment Communication
End to end Recruitment drive & communication support for field in terms of Recruitment deck, contest drives, field coordination
Measures of Success:
Improved LA penetration in agency business
Timely and accurate fulfilment of contest & R&R
Creating visibility & updates to the sales team on contest launched
Strong Vendor management for fulfilment within time and cost
Recruitment Communication visibility
Achieve and exceed NPS Target for agency
Key Relationships (Internal / External):
Distribution Leaders
Fulfillment teams (Finance, Procurement, BPMA)
Vendors
Legal & Compliance
ZVP/RM/ZAC/RAC/OH/BM
Desired qualification and experience
Job Specifications:
Graduate / Post Graduate with prior experience of Sales Promotion, Vendor management, Stakeholder management
Willing to work with tight deadlines
Prior Insurance background is preferred
Good MS Excel & MS Power point skills
Excellent communication skills (verbal/non-verbal/writing/senior management last mile comms)
KEY COMPETENCIES/SKILLS REQUIRED
Ability to drive organizational change
Result Orientation
Effective Management and Governance of Process
Strong communication skills
Working with & through others; leading People
Problem Solving & Decision Making
Innovation
Strategic Planning & Execution
About Axis Max Life Insurance
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.
#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply
Job Description
Job Title
Senior Manager - Sales Promotion
Location
HO
Department
Agency
Function
Agency Enablement – Sales Promotion
Reporting to
Assistant Vice President - Sales Promotion
Band
4A
Channel Summary
The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experienceespecially in markets where customers prefer human interaction. It also supports customer in
Resolving policy service need
Renewal collection to resolve policy holder’s service needs, Cross sale opportunity
Job Summary:
The job holder will be primarily responsible for designing, developing, monitoring and fulfilling Sales Promotion and Events for Agency channel by
Designing and executing innovative below the Line Sales Promotion Activities and Contests
Develop analytical capabilities with support functions for assessing contest efficacy within approved Cost and Time Budgets
Leading fulfillment and resolution for initiatives thereby impacting satisfaction scores positively
Work towards automation of sales promotion activities
Key Responsibilities/ Key Deliverables:
Lead and Drive Life Advisor Program. Ensure timely fulfilment
Execution and Fulfillment of all campaigns to drive sales
Execution and Fulfillment of Monthly/Quarterly/Annual R&R Plaques/Trophies/Certificates
Agent prospecting & recruitment material (digital & physical)
Communication of initiatives via WhatsApp/Emails/Call Centre/Business Support governance
Best Practices identification and sharing
Life Advisor Club:
Effective communication and visibility through smart MISs
Take effective measures to improve LA & Leader’s star count and productivity
Automation of Reports
Fulfilment of LA Benefits on time
Contests & R&R:
Designing contest constructs and activities with innovative ideas for new contests & R&R
Effective coordination with Vendors & different Departments (Procurement, Finance & BPMA) for end to end fulfilment & timely Payouts
Correct Narrations for R&R
Advisor & Customer NPS:
Lead NPS Detractor management process through Quality analysis and close looping with field. Lead and drive sales promotion NPS experience
Recruitment Communication
End to end Recruitment drive & communication support for field in terms of Recruitment deck, contest drives, field coordination
Measures of Success:
Improved LA penetration in agency business
Timely and accurate fulfilment of contest & R&R
Creating visibility & updates to the sales team on contest launched
Strong Vendor management for fulfilment within time and cost
Recruitment Communication visibility
Achieve and exceed NPS Target for agency
Key Relationships (Internal / External):
Distribution Leaders
Fulfillment teams (Finance, Procurement, BPMA)
Vendors
Legal & Compliance
ZVP/RM/ZAC/RAC/OH/BM
Desired qualification and experience
Job Specifications:
Graduate / Post Graduate with prior experience of Sales Promotion, Vendor management, Stakeholder management
Willing to work with tight deadlines
Prior Insurance background is preferred
Good MS Excel & MS Power point skills
Excellent communication skills (verbal/non-verbal/writing/senior management last mile comms)
KEY COMPETENCIES/SKILLS REQUIRED
Ability to drive organizational change
Result Orientation
Effective Management and Governance of Process
Strong communication skills
Working with & through others; leading People
Problem Solving & Decision Making
Innovation
Strategic Planning & Execution
About Axis Max Life Insurance
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.
#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply
