Channel sales delivery, product mix, VNB and CoA metrics (40%)
Digital Marketing - Paid Media Strategy & Organic traffic growth
Strategize & deploy performance marketing campaigns across Search, Display to power demand generation and inbound marketing strategy
Monitor & optimize the digital revenue equation through comprehensive conversion funnel management strategy
Devise & Orchestrate a comprehensive SEO strategy for Max Life - Define a comprehensive SEO strategy for achieving long short, medium & long SEO goals for business
Primary owner of digital prospect management and the conversion funnel to deliver and grow direct ecommerce business through our contact centre (including purchase journey)
Develop contact centre strategy and Purchase Journey thinking to ensure high conversions on all prospect received through digital assets.
Achieve individual sales and conversion targets for each lead source and associated business metrics
Drive strategic planning, managing financial risks, cost center budgeting and finance – End 2 End ownership of Optimizing the Ecom Direct Business P&L (Digital Marketing Opex, Outsourced Tele-Sales Opex)
Control and compliance (10%) - Design & implement and execute processes to ensure compliance with regulatory guidelines and audit department performance against the same
Manage Digital agencies & Partners - Manage multiple digital agencies partners to deliver a seamless, unified deployment in line with business objectives
Coaching & capability building (15%)
Coach and mentor a diverse team for capability building across Digital Marketing and Sales management
Design and deploy effective interventions including R&Rs to grow sales and conversions
KEY RESPONSIBILITIES
Channel sales delivery, product mix, VNB and CoA metrics (40%)
Digital Marketing - Paid Media Strategy & Organic traffic growth
Strategize & deploy performance marketing campaigns across Search, Display to power demand generation and inbound marketing strategy
Monitor & optimize the digital revenue equation through comprehensive conversion funnel management strategy
Devise & Orchestrate a comprehensive SEO strategy for Max Life - Define a comprehensive SEO strategy for achieving long short, medium & long SEO goals for business
Primary owner of digital prospect management and the conversion funnel to deliver and grow direct ecommerce business through our contact centre (including purchase journey)
Develop contact centre strategy and Purchase Journey thinking to ensure high conversions on all prospect received through digital assets.
Achieve individual sales and conversion targets for each lead source and associated business metrics
Drive strategic planning, managing financial risks, cost center budgeting and finance – End 2 End ownership of Optimizing the Ecom Direct Business P&L (Digital Marketing Opex, Outsourced Tele-Sales Opex)
Control and compliance (10%) - Design & implement and execute processes to ensure compliance with regulatory guidelines and audit department performance against the same
Manage Digital agencies & Partners - Manage multiple digital agencies partners to deliver a seamless, unified deployment in line with business objectives
Coaching & capability building (15%)
Coach and mentor a diverse team for capability building across Digital Marketing and Sales management
Design and deploy effective interventions including R&Rs to grow sales and conversions
