Associate Agency Development Manager

Job Description
Job Code:
Position
AADM
Reporting To Sr. Associate Partner Mgt
/ Partner
Department Agency Function Agency Sales
Location Band 5A
About Max Life Insurance:
''Max Life Insurance, one of the leading non-bank promoted private life insurers, is a joint venture between Max
Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max
Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of the
MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers
comprehensive long term savings, protection and retirement solutions through its high quality agency
distribution and multi-channel distribution partners. A financially stable company with a strong track record over
the last 15 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To
be the most admired life insurance company by securing the financial future of our customers'. The company has
a strong customer-centric approach focused on advice-based sales and quality service delivered through its
superior human capital. Max Life sum assured of Rs. 7,03,972 crore and Asset Under Management of Rs. 62,798
crore for FY18-19. "
Caring An imperative value that emphasizes on individuals who are extremely compassionate
and demonstrate respect for people. It is about being proactive to offer guidance and
help to fellow colleagues. Being open to new ideas and going an extra mile to implement
them.
Collaboration A value which is all about being boundary-less in approach by going beyond one’s direct
responsibilities to achieve functional and organizational goals. It is about believing &
creating opportunities for self and others to improve working relationships.
Customer
Obsession
It is not just about being Customer focused, however, it is being obsessed with delivering
exceptional customer experience. Proactively making extraordinary efforts to deliver
superior quality output, hence, creating customer delight.
Growth Mindset A value which drives and defines us to challenge the status quo by being ambitious, ready
to put in extra efforts & demonstrate courage to achieve exceptional results. It is about
seeking & creating opportunities to invest in self, fellow colleagues to sharpen their skills
and cultivate high performing culture.
Job Summary:
Responsible for
 Agent Recruitment
 Agent Development
 Meet Business targets
 Customer Centricity
Key Responsibilities/ Key Deliverable s:
Agent Recruitment
 Develop various sources of agent hiring & build a team of
agent & agent pipe line.
 Conduct activity to enhance existing agent footfall to
Measures of Success:
 Achievement of business plan & GPA
 Recruitment/Development & Activation
of agent as per plan.
 Number of EC/MDRT agent
generate fresh referral for new agent hiring
 Implementation of MNYL GOLD process and adhere to the
business norms
 Follow agent 9 pointer hiring mechanism & other hiring
norms
Agent Development
 Ensure product knowledge by MNYL ways of training Field
demonstration (FOD’s)
 Development of agent prospecting habits, calling habits and
work habits.
 Work with agent on planning and reviewing of activities and
goals. Identify the training needs of the agent and work
with Trainers to improve the same
Meet Business Targets
 Achievement of monthly, quarterly & yearly business plans.
 Improve agent productivity & persistency by regular
PRP/IID/GID etc…
 Ensure companies product mix sales ration and adhere to
the business norms.
 Maintain agent pro activity as per business plan
Customer Centricity
 Be MNYL brand ambassador & a customer champion
 Follow MNYL sales practice to develop deep customer
loyalty
 Hold periodical customer meet to understand customer
pulse & need Ensure customer queries are responded to
satisfactorily as per MNYL standard.
 Desired Competencies
 Sourcing & Selection capability
 Nurturing & Developing talent
 Result orientation Customer centricity Planning &
ExecutionMOS: Achievement of business plan & GPA
Recruitment / Development & Activation of agent as per
plan. Persistancy as per MNYL grid Achieve GOLD Score as
per MNYL standard Number of EC/MDRT agent
Hiring Specifications : CLEAN Filter
C – City (have had spent minimum 3 years in the city)
L – Loyalty (1 yrs of average tenure)
E – Experience (Minimum 2 years in sales)
A – Age (24 to 38 yrs for AADM)
N – Non negotiable on CLEAN

Job Description
Job Code:
Position
AADM
Reporting To Sr. Associate Partner Mgt
/ Partner
Department Agency Function Agency Sales
Location Band 5A
About Max Life Insurance:
''Max Life Insurance, one of the leading non-bank promoted private life insurers, is a joint venture between Max
Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max
Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of the
MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers
comprehensive long term savings, protection and retirement solutions through its high quality agency
distribution and multi-channel distribution partners. A financially stable company with a strong track record over
the last 15 years, Max Life Insurance offers superior investment expertise. Max Life Insurance has the vision 'To
be the most admired life insurance company by securing the financial future of our customers'. The company has
a strong customer-centric approach focused on advice-based sales and quality service delivered through its
superior human capital. Max Life sum assured of Rs. 7,03,972 crore and Asset Under Management of Rs. 62,798
crore for FY18-19. "
Caring An imperative value that emphasizes on individuals who are extremely compassionate
and demonstrate respect for people. It is about being proactive to offer guidance and
help to fellow colleagues. Being open to new ideas and going an extra mile to implement
them.
Collaboration A value which is all about being boundary-less in approach by going beyond one’s direct
responsibilities to achieve functional and organizational goals. It is about believing &
creating opportunities for self and others to improve working relationships.
Customer
Obsession
It is not just about being Customer focused, however, it is being obsessed with delivering
exceptional customer experience. Proactively making extraordinary efforts to deliver
superior quality output, hence, creating customer delight.
Growth Mindset A value which drives and defines us to challenge the status quo by being ambitious, ready
to put in extra efforts & demonstrate courage to achieve exceptional results. It is about
seeking & creating opportunities to invest in self, fellow colleagues to sharpen their skills
and cultivate high performing culture.
Job Summary:
Responsible for
 Agent Recruitment
 Agent Development
 Meet Business targets
 Customer Centricity
Key Responsibilities/ Key Deliverable s:
Agent Recruitment
 Develop various sources of agent hiring & build a team of
agent & agent pipe line.
 Conduct activity to enhance existing agent footfall to
Measures of Success:
 Achievement of business plan & GPA
 Recruitment/Development & Activation
of agent as per plan.
 Number of EC/MDRT agent
generate fresh referral for new agent hiring
 Implementation of MNYL GOLD process and adhere to the
business norms
 Follow agent 9 pointer hiring mechanism & other hiring
norms
Agent Development
 Ensure product knowledge by MNYL ways of training Field
demonstration (FOD’s)
 Development of agent prospecting habits, calling habits and
work habits.
 Work with agent on planning and reviewing of activities and
goals. Identify the training needs of the agent and work
with Trainers to improve the same
Meet Business Targets
 Achievement of monthly, quarterly & yearly business plans.
 Improve agent productivity & persistency by regular
PRP/IID/GID etc…
 Ensure companies product mix sales ration and adhere to
the business norms.
 Maintain agent pro activity as per business plan
Customer Centricity
 Be MNYL brand ambassador & a customer champion
 Follow MNYL sales practice to develop deep customer
loyalty
 Hold periodical customer meet to understand customer
pulse & need Ensure customer queries are responded to
satisfactorily as per MNYL standard.
 Desired Competencies
 Sourcing & Selection capability
 Nurturing & Developing talent
 Result orientation Customer centricity Planning &
ExecutionMOS: Achievement of business plan & GPA
Recruitment / Development & Activation of agent as per
plan. Persistancy as per MNYL grid Achieve GOLD Score as
per MNYL standard Number of EC/MDRT agent
Hiring Specifications : CLEAN Filter
C – City (have had spent minimum 3 years in the city)
L – Loyalty (1 yrs of average tenure)
E – Experience (Minimum 2 years in sales)
A – Age (24 to 38 yrs for AADM)
N – Non negotiable on CLEAN