Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.
Key Responsibilities/ Key Deliverables:
Understand the IMF regulation, value proposition & registration process
Independently implement the IMF acquisition plan in the territory
Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads
Connect with prospects & organize seminars for IMF acquisition
Ensure conversion of leads through effective pitch of IMF value proposition
Ensure quality of IMF’s in sync with desired profile
Enable the setup of IMF of agreed prospects
Understand all regulatory requirements and manage the IMF registration process with IRDA
Oversee technology support to enrolled IMF’s
Ensure seamless contracting of IMF’s with Max Life
Manage performance of setup IMF’s in steady state
Develop understanding of products & coach IMF staff on product USP’s
Implement a performance management and rewards system
Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales
Provide marketing, training and operational support to IMF’s
Manage attrition of IMF’s through revival or replacement
Drive quality of business sourced from IMF’s
Ensure right product mix and control key quality measures such as leakage and persistency
Measures of Success:
IMF Acquisition
Revenue
IMF Activity & Retention
Quality of Business
Job Specifications:
Educational Background: Preferably a graduate
Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management
Additional Information (Optional):
Key Relationships
Nature of the Role
Presence
Commercial Aspect
Cross Functional Skills
Job Description
Job Code:
Position
Area Manager-IMF
Reporting To
Regional Manager - IMF
Department
IMF & New Growth Initiatives
Function
IMF & New Growth Initiatives
Location
Band
4
Job Summary:
Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.
Key Responsibilities/ Key Deliverables:
Understand the IMF regulation, value proposition & registration process
Independently implement the IMF acquisition plan in the territory
Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads
Connect with prospects & organize seminars for IMF acquisition
Ensure conversion of leads through effective pitch of IMF value proposition
Ensure quality of IMF’s in sync with desired profile
Enable the setup of IMF of agreed prospects
Understand all regulatory requirements and manage the IMF registration process with IRDA
Oversee technology support to enrolled IMF’s
Ensure seamless contracting of IMF’s with Max Life
Manage performance of setup IMF’s in steady state
Develop understanding of products & coach IMF staff on product USP’s
Implement a performance management and rewards system
Drive IMF profitability through improving productivity of IMF’s sellers & controlling cost of sales
Provide marketing, training and operational support to IMF’s
Manage attrition of IMF’s through revival or replacement
Drive quality of business sourced from IMF’s
Ensure right product mix and control key quality measures such as leakage and persistency
Measures of Success:
IMF Acquisition
Revenue
IMF Activity & Retention
Quality of Business
Job Specifications:
Educational Background: Preferably a graduate
Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management
