Market study of various distribution models in bancassurance including Alternate Channel space
Structuring development models and process for new channels like transaction banking, SME, phone based channels, credit cards and digital channels.
Evaluating possibilities of modulations of distribution models, process restructuring, product reorientation through regular & structured interaction with the field (internal as well as bancassurance partner)
Structuring key projects on the identified themes post agreement with management
Responsible for hunting new opportunities within the ONE AXIS universe – Conventional / New Age
Enable closure of product proposition and process to initiate farming.
Own BOT – Build – Operate – Transfer of these new channels.
Channel Management Support
Campaign Design & Execution
Ensure Channel partner week wise engagement drive as defined in the monthly calendar for all channels. Ensuring Month planning, road-map for the month etc
Manage comprehensive and quality input decks for Channel partner monthly and weekly reviews- Region wise /segment wise in-depth analysis to drive business
Setting up Internal governance rhythm, review decks, other in-depth analysis to drive MLI business and ensuring OA share
Proactively ensuring region/segment wise inputs to Business head and develop strategies to drive Sales, ensuring persistency and other quality vectors
Collaborate with Regional heads and segment managers to align central strategy and other efforts to improve on sales and other quality vectors. Provide support and inputs as and when required
Other marketing/Sales excellence initiatives for the month
All visibility related initiatives – Campaign EDMs, highlighting performers, other initiatives highlights etc
Regulatory compliance
Digital & New Initiatives
Anchor the Digital KO for the Max Life Axis Bank Partnership
Responsible for ensuring digital leadership for Axis Max Life @ Axis Bank
Participate & collaborate for IT related projects/developments as per channels requirement.
Identifying and driving new initiative to ensure thought leadership for Axis Max Life @ Axis Bank
Product and Segment Innovation
Channel Enablement & Strategic Initiatives
Preparation of Review and Field presentations
Management Presentations – Axis Max Life & Axis Bank
Manage KRA for Business Partner
Drive and implement new initiatives by working closely with the Department Head
Liaise with Compliance, Legal, Operations, Finance, MIS, Marketing, Actuaries and other functions for timely resolution of queries and issues
Business Intelligence
Create ongoing dashboards and intelligence to highlight business performance and areas of improvement across key business vectors
Prepare periodic presentations on business progress with insights on opportunities of improvement
Building business intelligence through Analytics & environment scan
Enabling sustained initiatives and short term tactical interventions for business augmentation
Resolve Business Partner queries within the stipulated time
OA Share Insighting
Understanding of IRDA & other regulatory guidelines for seamless implementation
Measure of Success:
Achievement of Sales Growth Objective and OA Share of the channel
Number of new channels / opportunities enabled
Timely and reasonable estimate of sales, related key metrics and expenses.
Achievement of Sales Objective of mapped channels.
Timely and Quality Deliverables
Consistency, Accuracy & TAT adherence as per the activity
Process improvements
Quality of Reports conceptualized under Performance framework
