Deputy Area Manager - IMF & New Growth Initiatives

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Date: May 30, 2025

Location: Nashik, MH, IN

Company: maxlifeins

 

 

About Max Life Insurance:

 

Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group, an Indian multi business corporation.

Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multichannel distribution including agency and third party distribution partners. Max Life has built its

operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.

 

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.

 

For more information, please visit the Company's website at www.maxlifeinsurance.com

 

We Stand for:

 

Caring

A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives, eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance.

Collaboration

A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes, thus, delivers to the organization’s ask. A leader who addresses challenges with a solution oriented approach to create “win-win” partnerships within & outside teams through inspired cooperation and teamwork.

Customer Obession

A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience.

Growth Mindset

An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo, takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance.

People Leadership

A people’s leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching, empowering & motivating them to deliver superior business outcomes.


"Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity."

 

 

 

 

Job Description

Job Title

Deputy Area Manager - IMF & New Growth Initiatives

Location

Multiple Location (PAN India)

Department

Agency

Function

Insurance Marketing Firm

Reporting to

Deputy Regional Manager - IMF & New Growth Initiatives

 

 

Band

5B

Function Summary

IRDA Regulation on IMF was released on Jan 2015, where companies which are LLP / Pvt limited / cooperative societies were allowed to distribute financial products. IMFs are allowed to deals in Insurance of 6 companies (2LI , 2GI , 2 HI), mutual funds, banking products, post etc. Max life spotted this opportunity to attract established financial distributors from the market to engage and distribute max life products – “PEARL ACQUISITION”. A dedicated team of 50 CDMs were recruited in two phases and trained to hire & farm these relationships. Currently we have 95 licensed IMFs on board and expected to touch 150 which are work in progress. The pool of IMF s primarily comprises of top Agents in Insurance, Wealth Managers, Loan DSA, CA, Ex - employees from financial services with an existing customer base customer base. Present IMF carries avg. 2500 customers and big turnover book. As a later part of Pearl acquisition strategy, Insurance Managers is a career option provided to establish financial distributors who are not able to meet the requirements of forming an IMF. This has also proven to be an exciting opportunity. Insurance Manager is part time employee model which provides a platform to the pearl to associate with MLI and improve their earnings, flexible working hours and better choices to their customers. IM will be different from an ADM/APC as he will not be recruiting and mentoring Agents and will only source business by penetrating into his existing client base. Avg book size with them is also 750 customers.

 

Job Summary:

 

    • Acquire annually 6 to 7 part time employees
    • manage a preallocated team of IM
    • Manage performance of IM’s

 

Key Responsibilities/ Key Deliverables:

 

    • Understand the IM acquisition and also IMF regulation, value proposition & registration process
    • Acquisition of 6 - 7 IM’s in a year independently.

 

    • Independently managing a pool of Insurance Managers mapped to them from existing pool in the beginning only.

 

    • Post successful completion of 1 year, the next level is CDM wherein the focus will be on IMF journey

 

  • Manage performance of IM’s
      • Develop understanding of products & coach IM staff on product USP’s
      • Implement performance management and rewards system in IM’s.
      • Provide marketing, training and operational support to IM’s
      • Manage attrition of IM’s through revival or replacement

 

  • Drive quality of business sourced from IM’s
      • Ensure right product mix and control key quality measures such as leakage and persistency.

 

Measures of Success:

 

    • Minimum 6-8 IM Acquisition in a year
    • Achieving sales target through team of IM’s
    • IM Activity & Retention
    • Quality of Business
    • Create pipeline for IMF’s

 

 

 
         

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Desired qualification and experience

 

  • Educational Background:  Minimum a graduate
  • Work Experience:  At least 1-3 years of experience in recruiting business partners / Agents and achieving sales target through them.
  • Good communication skill.

 

KNOWLEDGE / SKILLS / ABILITIES

 

  • Excellent Written, presentation & communication skills
  • Exceptional consultative & interpersonal skills
  • Stakeholder management
  • Influencing without authority
  • Full understanding / experience of handling entire life cycle of a deal from initiation to successful completion

 

 

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

 

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply