Assistant Vice President & Head - ANC

Date: Aug 13, 2025

Location: Noida, UP, IN

Company: maxlifeins

KEY RESPONSIBILITIES:-

 

  • Relationship Management with the Axis Bank- ANC National Leaders. Drive the sales through ANC & ARB Customers
  • Tracking Budgeted Channel Metrics - Induction, Policy Productivity & Average Premium.
  • Overseeing complete ANC Channel business operations PAN India, forecasting monthly/ annual business targets, & executing them in a given time frame. Providing a growth-driven environment to the team.
  • Capacity Building through Training Initiatives
  • Marketing Initiatives & Campaign Designing. This includes create additional Business opportunities within organization for organic growth thru Strategic Marketing initiatives & Customer intervention Campaigns.
  • Adherence to Regulatory Guidelines & Compliance (SP Certification, Complaints, Persistency etc).

 

  • Responsible for assigning the targets and organizing joint monthly PRP with the DRAs. Recruit, train and Supervise executives to achieve the agreed business targets and insurance sales in the defined geography and building a progressive partnership with the bank

 

  • Periodic and Daily updates in alignment with ANC Leaders and MLI team, ensuring meet business Plan, drive the ANC Regional Managers & their teams, ensuring activation and persistency and thereby tracking the performance in all the vectors and thereby do a traction analysis

 

  • Driving the people agenda by leading the team and ensuring higher engagement   of the key talents of the zone, ensuring minimum compliance issues and retain talents

 

  • Implement the BOLD system and ensure that the system requirements are met in order to ensure that the relationship is productive and mutually beneficial and compliant with all regulatory requirements.
  • Deploy and monitor implementation specifically Bank staff contests/R&R in order to accelerate revenue generation with the Channel.

 

Measures of Success

Business Plan:-

Adj MFYP (Rs.) - Plan v/s Actuals

 

Activation plan:-

Seller Activation (%) -  Plan Vs Actual

 

Product Mix

Product Mix : Plan Vs actual              

 

Persistency:-

15th month Persistency (%) - >85%  (By Value)

 

Joint Calls /Effective Management of  Process:-

Unit -Joint Calls: Plan Vs Actual

BOLD audit score

 

Effective Management of  People & Customer:

Retain talent 70%, G2M2 retention >85%, Kenexa Score and improvement over last year

 

Key competencies/skills required

Relationship, Leading people, Effective Management of  Process

 

 

KEY RESPONSIBILITIES:-

 

  • Relationship Management with the Axis Bank- ANC National Leaders. Drive the sales through ANC & ARB Customers
  • Tracking Budgeted Channel Metrics - Induction, Policy Productivity & Average Premium.
  • Overseeing complete ANC Channel business operations PAN India, forecasting monthly/ annual business targets, & executing them in a given time frame. Providing a growth-driven environment to the team.
  • Capacity Building through Training Initiatives
  • Marketing Initiatives & Campaign Designing. This includes create additional Business opportunities within organization for organic growth thru Strategic Marketing initiatives & Customer intervention Campaigns.
  • Adherence to Regulatory Guidelines & Compliance (SP Certification, Complaints, Persistency etc).

 

  • Responsible for assigning the targets and organizing joint monthly PRP with the DRAs. Recruit, train and Supervise executives to achieve the agreed business targets and insurance sales in the defined geography and building a progressive partnership with the bank

 

  • Periodic and Daily updates in alignment with ANC Leaders and MLI team, ensuring meet business Plan, drive the ANC Regional Managers & their teams, ensuring activation and persistency and thereby tracking the performance in all the vectors and thereby do a traction analysis

 

  • Driving the people agenda by leading the team and ensuring higher engagement   of the key talents of the zone, ensuring minimum compliance issues and retain talents

 

  • Implement the BOLD system and ensure that the system requirements are met in order to ensure that the relationship is productive and mutually beneficial and compliant with all regulatory requirements.
  • Deploy and monitor implementation specifically Bank staff contests/R&R in order to accelerate revenue generation with the Channel.

 

Measures of Success

Business Plan:-

Adj MFYP (Rs.) - Plan v/s Actuals

 

Activation plan:-

Seller Activation (%) -  Plan Vs Actual

 

Product Mix

Product Mix : Plan Vs actual              

 

Persistency:-

15th month Persistency (%) - >85%  (By Value)

 

Joint Calls /Effective Management of  Process:-

Unit -Joint Calls: Plan Vs Actual

BOLD audit score

 

Effective Management of  People & Customer:

Retain talent 70%, G2M2 retention >85%, Kenexa Score and improvement over last year

 

Key competencies/skills required

Relationship, Leading people, Effective Management of  Process