The agency channel refers to a distribution method where insurance products are sold through agents. These agents act as intermediaries between the insurance company and customers, facilitating the sale of policies, providing customer support, and offering advisory services. This initiative is expected to improve customer experienceespecially in markets where customers prefer human interaction. It also supports customer in
Resolving policy service need
Renewal collection to resolve policy holder’s service needs, Cross sale opportunity
Job Summary:
Track competition regularly at regional level on various measures such as new strategies, new compensation models etc. with particular reference to AAP model developed by the competitors
Key Responsibilities/ Key Deliverables:
Exceed target on new Agency Associates in their respective patch
Enhance quantity and quality recruitment by Agency Associates
Emphasis on quality recruitment through one-on-one session.
Create mutual support platform to enable easier recruitment for Agency Associates
Enhance AFYP & Number of cases by Agency Associates
Responsible for training, developing & execution of AAP business
Increase retention of agents, Agency Associates to increase agent satisfaction
Ensure compliance with various IRDA guidelines.
Timely contract of agency associates within regulatory guidelines.
Monitoring IRDA guidelines impacting AAP channel at regional level
Measures of Success:
Add-on of AFYP & number of cases
Add-on of number of new agency associates
Case Rate & Case Size
Agent satisfaction survey
Accuracy and timeliness of information
AAP is within limits of IRDA jurisdiction
URN to Code efficiency while utilizing all the sources
