Relationship Associate - Branch Banking

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Date: Jun 20, 2025

Location: Varanasi, UP, IN

Company: maxlifeins

Job Description

Job Title

Relationship Associate

Location

Branch Name (as per requirement)

Department

Bancassurance

Function

Bancassurance YBL - Sales

Reporting to

Center Manager

Band

5

Function Summary

The Bancassurance Department within Axis Max Life Insurance plays a critical role in driving the distribution of life insurance products through our strategic partnership with Yes Bank. This department leverages Yes Bank’s existing customer base and infrastructure to offer insurance solutions.

Bancassurance Department serves as a bridge between Axis Max Life Insurance Company and Yes Bank, ensuring that insurance products are effectively marketed and sold to a wide customer base, while maintaining high standards of customer service, compliance, and performance.

Below is a summary of the key functions typically performed by the Bancassurance Department:

  • Sales and Distribution Management
  • Customer Relationship Management
  • Compliance and Regulatory Oversight

Job Summary

This role involves establishing and strengthening relationships with branch managers and staff to generate leads, the candidate will actively participate in branch activities. The incumbent will be responsible for closing sales and ensuring follow-up on issuance.

 

A key aspect of the role is to increase the bank’s customer awareness about life insurance solutions and achieve targeted penetration of cross-sell within the branch’s customer base. The candidate will effectively drive reward and recognition programs for bank staff and regularly train them on life insurance concepts and new product introductions.

 

Key Responsibilities

  • Establishing & strengthening relationship with branch manager & staff to gain leads from them.
  • Involvement in work site activities (putting up stalls and making presentations in corporate.
  • Closing sale and following up on issuance.
  • Increasing bank’s customer awareness about Life Insurance solutions and achieve the targeted penetration on cross sell within the branch’s customer base.
  • Drive effectively the Reward and recognition programs launched for the bank staff.
  • Train the bank staff regularly on concepts in life insurance and new product introductions.

Key skills required

  • Communication skills
  • Strategic thinking
  • Product Knowledge
  • Problem solving
  • Time management
  • Customer relationship management
  • Deal closing skills
  • Goal oriented
  • Customer centricity.

 

 

 

 

About Max Life Insurance:

 

Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group, an Indian multi business corporation.

Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multichannel distribution including agency and third party distribution partners. Max Life has built its

operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.

 

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.

 

For more information, please visit the Company's website at www.maxlifeinsurance.com

 

We Stand for:

 

Caring

A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives, eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance.

Collaboration

A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes, thus, delivers to the organization’s ask. A leader who addresses challenges with a solution oriented approach to create “win-win” partnerships within & outside teams through inspired cooperation and teamwork.

Customer Obession

A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience.

Growth Mindset

An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo, takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance.

People Leadership

A people’s leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching, empowering & motivating them to deliver superior business outcomes.


"Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity."

 

 

 

 

Job Description

Job Title

Relationship Associate

Location

Branch Name (Jaunpur)

Department

Bancassurance

Function

Bancassurance YBL - Sales

Reporting to

Center Manager

Band

5

Function Summary

The Bancassurance Department within Axis Max Life Insurance plays a critical role in driving the distribution of life insurance products through our strategic partnership with Yes Bank. This department leverages Yes Bank’s existing customer base and infrastructure to offer insurance solutions.

Bancassurance Department serves as a bridge between Axis Max Life Insurance Company and Yes Bank, ensuring that insurance products are effectively marketed and sold to a wide customer base, while maintaining high standards of customer service, compliance, and performance.

Below is a summary of the key functions typically performed by the Bancassurance Department:

  • Sales and Distribution Management
  • Customer Relationship Management
  • Compliance and Regulatory Oversight

Job Summary

This role involves establishing and strengthening relationships with branch managers and staff to generate leads, the candidate will actively participate in branch activities. The incumbent will be responsible for closing sales and ensuring follow-up on issuance.

 

A key aspect of the role is to increase the bank’s customer awareness about life insurance solutions and achieve targeted penetration of cross-sell within the branch’s customer base. The candidate will effectively drive reward and recognition programs for bank staff and regularly train them on life insurance concepts and new product introductions.

 

Key Responsibilities

  • Establishing & strengthening relationship with branch manager & staff to gain leads from them.
  • Involvement in work site activities (putting up stalls and making presentations in corporate.
  • Closing sale and following up on issuance.
  • Increasing bank’s customer awareness about Life Insurance solutions and achieve the targeted penetration on cross sell within the branch’s customer base.
  • Drive effectively the Reward and recognition programs launched for the bank staff.
  • Train the bank staff regularly on concepts in life insurance and new product introductions.

Key skills required

  • Communication skills
  • Strategic thinking
  • Product Knowledge
  • Problem solving
  • Time management
  • Customer relationship management
  • Deal closing skills
  • Goal oriented
  • Customer centricity.